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Category: Cited References

Articles from which we cite.

Win Heart of Customers in Times of Low Engagement

http://www.marketingpower.com/ResourceLibrary/Documents/Content%20Partner%20Documents/COLLOQUY/2012/loyalty_us_canada.pdf   New strategies are needed to win hearts of Customers in Times of Low Engagement. For example: “Even more disturbing, the value propositions for most loyalty programs don’t seem to be grabbing consumer attention. In fact, only 17% of U.S. respondents and just 12% of Canadian respondents said that loyalty programs were “very influential” in their […]

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